LA alt-rock quartet Swerve today released their official music video for the single “Kennedy,” available for streaming now on YouTube. The song is featured on the band’s newly released EP Dumb Romeo.
“The original idea for the Kennedy video was quite a bit darker, but it just didn’t feel right with the energy of the song,” explains vocalist Greg Mahdesian. “So, we decided we’d dress in our nice suits and do our best to look as good they did. The lyric is kind of tongue in cheek, so is the video, and we think it’ll help you get a grasp on what the hell we’re talking about. And not to belabor the point, but they not only did great things – they also looked so good!”
Swerve has enjoyed a successful 2018 thus far, playing packed shows at influential LA venues like The Troubadour, The Bootleg Theater, and HiHat, while also receiving wide praise from outlets like Glamglare, Modern-Vinyl, Playlistplay, Atwood Magazine, and many others.
It was during the recording sessions of Dumb Romeo when the group truly came into fruition. Instead of Greg dictating all of the songwriting, he encouraged his bandmates to collaborate. The process was wholly organic and allowed them to expand their sonic palette by being able to individually focus on their respective talents. The outcome is a collection of dynamic tracks that could only be the result of intuitive synergy. “I’ve never dreamed of being on stage with the crowd chanting our name,” says Greg. “I’ve always wanted to be part of a true band. It’s just more fun.”
“Kennedy” Official Video: https://www.youtube.com/watch?
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“Kennedy” on Spotify: https://open.spotify.com/