With what has to be one of the most aggressive merchandising and cross promotional campaigns for a film ever The Smurfs 2 is reportedly engaging a $150m+ pre-promotional campaign (which is about the same cost as a blockbuster movie)! This puppy is going to be everywhere in the coming months so you’ll be living under a rock if you don’t get hit by some good ol’ Smurfin’ Smurf!
Synopsis: In this sequel to the hybrid live action/animated family blockbuster comedy The Smurfs, the evil wizard Gargamel creates a couple of mischievous Smurf-like creatures called the Naughties that he hopes will let him harness the all-powerful, magical Smurf-essence. But when he discovers that only a real Smurf can give him what he wants, and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings her to Paris, where he has been winning the adoration of millions as the world¹s greatest sorcerer. It’s up to Papa, Clumsy, Grouchy, and Vanity to return to our world, reunite with their human friends Patrick and Grace Winslow, and rescue her! Will Smurfette, who has always felt different from the other Smurfs, find a new connection with the Naughties Vexy and Hackus or will the Smurfs convince her that their love for her is True Blue? Returning cast includes Neil Patrick Harris, Jayma Mays, Katy Perry as Smurfette and Hank Azaria as Gargamel. Brendan Gleeson joins the cast as Victor Winslow.
3D THE SMURFS 2 releases in AUSTRALIA on SEPTEMBER 12, 2013 through SONY PICTURES RELEASING