Is it a bird? Is it a plane? No it’s Man Of Steel (4,207 screens) that flew in and swept the box office up in smashing form to rip out a projected $125m (including Thursday eves). That’s a gigantic screen average of $29,712.38. That’s 2.5 times bigger than the last Superman flick Superman Returns (2006) which opened to $52.5m. The sequel has already been green lit and this is the biggest opening weekend ever for a Zack Snyder film and by this time next week will be the highest grossing film he’s ever made. From here the film should be able to crack $300m before it bows out – realistically it should go even higher!
This Is The End (3,055 screens) impresses for 2nd place as the male skew R rated comedy had to contend with Superman and managed a $32m opening weekend. That’s a great figure considering that was the budget for the feature and a screen average of $10,474 tells you it wasn’t a slack performer in theatres either. If you think about this going out against the campaign of Man Of Steel it really is an impressive result and the flick should crack $70m before it bows out.
Now You See Me (3,082 screens) continues to defy its own possibilities and holds out 3rd for $10.6m to bring its domestic gross to $80.2m. The $76m budgeted caper thriller is running on word of mouth which is what’s keeping it in bronze position. With a slipping screen average of $3,439 it’s starting to weaken but with that ranking Now You See Me will keep playing this coming week. From here the film should go close to $100m before it finishes.
The Purge (2,591 screens) plummets to 4th with $9.2m for the weekend. That’s an 70%+ drop since last weekends smashing opener. Three things hit it – the typical genre performance (horror always falls at least 60% from week 1 to week 2), Man Of Steel and This Is The End that took the rest of the male skew interest. Still, for a flick that cost $3m to make Universal have made a bucket load of cash off it and the sequel is on the way. It’s now grossed $52.8m and it should hit $65m before it finishes.
Fast & Furious 6 (3,375 screens) slips to 5th and expectedly got belted by Man Of Steel and This Is The End. With a weekend gross of $9.1m the film has now grossed $219.3m domestically which is officially the highest earning entry in the franchise. It should hit $230m before it does its final burn out (yeah ok my metaphors suck!).
The Internship (3,399 screens) is another casualty of the 1-2 punch of Kal-El and This Is The End, falling 64% week on week, to gross only $7.4m. With a season gross of $31.3m off a $65m budget The Internship certainly is a big, big disappointment. If it gets to $40m it’ll be a big win from here but with Monsters University and World War Z looming, there’s gonna be massive session slashes on this puppy this week.
Opening This Friday June 21, 2013: MONSTERS UNIVERSITY, WORLD WAR Z, THE BLING RING (Expands)
Figures from Deadline, Box Office Mojo.
1. Man Of Steel (Warner) NEW [Runs 4,207) PG Friday $44m, Weekend $125m
2. This Is The End (Sony/Columbia) NEW [Runs 3,055] R Friday $6.8m, Weekend $20.5m Cume $32m
3. Now You See Me (Summit/Lionsgate) Week 3 [Runs 3,082] PG13
Friday $3.2M, Weekend $10.6M, Cume $80.2M
4. The Purge (Universal) Week 2 [Runs 2,591] R
Friday $2.9M (-83%), Weekend $9.2M, Cume $52.8M
5. Fast & Furious 6 (Universal) Week 4 [Runs 3,375 PG13
Friday $2.7M, Weekend $9.1M, Cume $219.3M
6. The Internship (New Regency/Fox) Week 2 [Runs 3,399]
Friday $2.3M (-64%), Weekend $7.4M, Cume $31.3M
7. Epic (Blue Sky/Fox) Week 4 [Runs 3,151] PG
Friday $1.8M, Weekend $6.2M, Cume $95.6M
8. Star Trek Into Darkness (Paramount) Week 5 [Runs 2,331] PG13
Friday $1.4M, Weekend $5.8M, Cume $210.6M
9. After Earth (Sony) Week 3 [Runs 2,432] PG13
Friday $1.1M, Weekend $3.8M, Cume $54.3M
10. Iron Man 3 )Marvel/Disney) Week 7 [Runs 1,649] PG13
Friday $730K, Weekend $3.8M, Cume $399.5M