It’s a quiet old weekend in the U.S. with nothing cracking $20m be it new or holdover. This is pretty normal considering we’re a week out of the official U.S. summer release campaign which kicks in this Friday when IRON MAN 3 opens (and subsequently decimates everything). This is a week where there’ll be a big cleaning of houses across North America – G.I JOE: RETALIATION, THE CROODS, SCARY MOVIE V, OLYMPUS HAS FALLEN and JURASSIC PARK 3D will fall off walls of screens as you’ll see most multiplexes running IRON MAN 3 on multiple screens so it’ll go on the hour every hour (or more) everywhere. And why not – it’s gonna smash a $130m+ opening weekend peoples!
PAIN & GAIN (2,950 screens) opens in 1st with a $20m opening weekend. Given the star power of Mark Wahlberg & Dwayne Johnson backed by Michael Bay directing you would be forgiven if this result is disappointing. It really should’ve done north of $20m (I would’ve thought $23m in the bag – yep, there you go, I’m wrong) but the film was received with a mixed reception. Normally testosterone drenched Bay flicks kick big goals but this one, his lowest budgeted film ever, just didn’t fire as hard as it should have. With a screen average of $6,779 PAIN & GAIN suggests that it came in #1 at most theatres but that number really should’ve been up around the $10k mark. It’s still opened #1 so you gotta give it kudos but once Tony Stark opens on Friday there’s gonna be nothing but pain for this puppy.
OBLIVION (3,792 screens) came in 2nd with $17.4m which is about 50% off the pace from last weeks $38.1m opening. With a screen average of $4,588 the film did get a bite taken out of it this weekend from PAIN & GAIN and it’s a stronger overall hold from the 60% fall Friday on Friday. This one is going to get hit big time, even moreso that P&G, when IRON MAN 3 comes in this Friday coming as it will lose IMAX screens to the newbie on the block. With a total gross of $53m so far the fight is on to see if this Tom Cruise (rumoured $160m budgeted) vehicle can reach JACK REACHER’s $80m domestic gross. It’s gonna go damn close!
42 (3,405 screens) rounds out the top 3 with a $10.7m weekend to bring this Baseball biopics’ lifetime gross to $69.1m. The film has outgrossed FIELD OF DREAMS ($64m), BULL DURHAM ($50.8m), FOR LOVE OF THE GAME ($35.8m), TROUBLE WITH THE CURVE ($35.7m) and will eclipse MONEYBALL ($75.6m) in the coming weeks which will make it the 2nd highest grossing baseball movie behind A LEAGUE OF THEIR OWN ($107.5m).
THE BIG WEDDING (2,633 screens) limps into 4th with a $7.5m opening weekend with an incredibly underwhelming $2,848 screen average. Any notion that Robert De Niro’s star turn in SILVER LININGS PLAYBOOK would generate a strong opening for this one can now be dashed. It’s no big secret that femme skew titles have a tougher battle in the U.S. but this one, which was pulled from releasing last year, has such a giant cast of names that it’s really a kick in the guts at how badly it has performed. So here’s my question: Even those these people have celebrity are they actually stars anymore? Robert De Niro, Diane Keaton (hasn’t opened anything with her name in it since SOMETHING’S GOTTA GIVE), Katherine Heigl (KILLERS, ONE FOR THE MONEY, LIFE AS WE KNOW IT – She needs a new agent), Susan Sarandon, Amanda Seyfried, Topher Grace and Robin Williams. Yeah they are names but do they mean anything to the modern cinema audience? Reviews have been awful (6% rotten on Rotten Tomatoes) so from here if the film can gross $25m in the States that’ll be a win.
OPENING MAY 3 – 3D IRON MAN 3, THE ICEMAN, LOVE IS ALL YOU NEED
Figures via Deadline, Box Office Mojo.
1. Pain & Gain (Paramount) New [Runs 2,950] R
Friday $7M, Weekend $20M
2. Oblivion (Universal) Week 2 [Runs 3,792] PG13
Friday $5.3M, Weekend $17.4M, Cume $53M
3. 42 (Legendary) Week 3 [Runs 3,405] PG
Friday $2.9M, Weekend $10.7M, Cume $69.1M
4. The Big Wedding (Lionsgate) New [Runs 2,633] R
Friday $2.6M, Weekend $7.5M
5. The Croods 3D (DreamWorks/Fox) Week 5 [Runs 3,283] PG13
Friday $1.4m, Weekend $6.6M, Cume $163M
6. GI Joe: Retaliation/ (Paramount) Week 5 [Runs 2,707] PG13
Friday $950K, Weekend $3.6M, Cume $116.4M
7. Scary Movie 5 (Dimension/Weinstein) Week 3 [Runs 2,733] PG13
Friday $1.1M, Weekend $3.4M, Cume $27.4M
8. Olympus Has Fallen (FilmDistrict) Week 6 [Runs 2,334] R
Friday $750K, Weekend $2.76M, Cume $93.1M
9. The Place Beyond The Pines (Focus) Week 5 [Runs 1,584] R
Friday $750K, Weekend $2.7M, Cume $16.2M
10. Jurassic Park 3D (Universal) Week 4 [Runs 1,848] PG13
Friday $650K, Weekend $2.3M, Cume $43.6M