With 13 major releases under its belt, PIXAR is the most reliable box office animation studio on the planet. On average the brand delivers a $23m domestic box office result with every release and is at the forefront of skewing family fare with strong adult themed content (Up, Ratatouille, Finding Nemo, The Incredibles, Brave, Wall*E). In tradition with the solid performances of their titles, BRAVE released stateside on Friday and raked in $66.7m for it’s opening weekend to win the throne of the box office and become the 13th straight #1 release for the studio.
Here’s a look at the performances of all their theatrical releases in Australia compared to the U.S. and what we can glean from the data!
|Toy Story 3||24/06/2010||$ 7,408,201||$ 110,307,189|
|Finding Nemo||28/08/2003||$ 8,038,062||$ 70,251,710|
|Up||3/09/2009||$ 2,111,655||$ 68,108,790|
|Brave||21/06/2012||$ 2,483,130||$ 66,700,000|
|The Incredibles||23/12/2004||$ 3,994,295||$ 70,467,623|
|Monsters Inc||20/12/2001||$ 1,270,990||$ 62,577,067|
|Toy Story 2||2/12/1999||$ 2,137,937||$ 57,388,839|
|Cars||8/06/2006||$ 4,335,472||$ 60,119,509|
|Wall-E||18/09/2008||$ 3,635,368||$ 63,087,526|
|Ratatouille||6/09/2007||$ 3,383,868||$ 47,027,395|
|Toy Story||7/12/1995||$ 1,064,587||$ 12,491,789|
|Cars 2||23/06/2011||$ 4,915,941||$ 66,135,507|
|A Bug’s Life||3/12/1998||$ 1,859,016||$ 33,258,052|
|Totals||$ 46,638,522||$ 787,920,996|
|Averages||$ 3,587,579||$ 60,609,307|
|Film||Aus Date||Aus Life||U.S. Life||Pro Rata|
|Toy Story 3||24/06/2010||$ 42,235,638||$ 415,004,880||10%|
|Finding Nemo||28/08/2003||$ 37,394,504||$ 339,714,978||11%|
|Up||3/09/2009||$ 27,990,900||$ 293,004,164||10%|
|Brave||21/06/2012||$ 20,849,036*||$ 277,987,141*||8%|
|The Incredibles||23/12/2004||$ 26,699,801||$ 261,441,092||10%|
|Monsters Inc||20/12/2001||$ 25,623,079||$ 255,870,172||10%|
|Toy Story 2||2/12/1999||$ 20,365,212||$ 245,852,179||8%|
|Cars||8/06/2006||$ 17,663,541||$ 244,052,771||7%|
|Wall-E||18/09/2008||$ 18,041,500||$ 223,808,164||8%|
|Ratatouille||6/09/2007||$ 14,468,444||$ 206,445,654||7%|
|Toy Story||7/12/1995||$ 13,690,357||$ 191,796,233||7%|
|Cars 2||23/06/2011||$ 20,187,376||$ 191,450,875||11%|
|A Bug’s Life||3/12/1998||$ 20,015,072||$ 162,792,677||12%|
|Totals||$ 305,224,460||$ 3,309,220,980||9%|
|Averages||$ 23,478,805||$ 254,555,460||9%|
Australia has a fairly consistent hit rate with Pixar titles, though our pro rata falls 1% shy of our target of 10%. Predictably the Aus-centric FINDING NEMO is our strongest perfroming title against U.S. with an 11% pro rata share. NEMO rolls out again this year in 3D and it’ll be interesting to see how this entry does as history has shown that Disney re-issues dramatically underperform in Australia than in the States (Beauty & The Beast 3D, The Lion King 3D).
TOY STORY 3 is top of the shop with a juggernaut haul of $42.2m domestically. What a result in what would have to be the most adult entry in the series. The much lauded sequel just couldn’t be stopped when it released in 2010 and Australia came in over U.S. pro rata on the film!
The highest concept 2007 release RATATOUILLE was the softest performer and still raked in $14m in Australia. (Though you may see TOY STORY @ $13m, you need to take into account that the number of screens in that 12 year period dramatically increased in Australia)
PIXAR is in a very fortunate position where the brand name “PIXAR” is just as valuable, if not moreso, than the product itself. People trust it. Much like how Steven Spielberg was essentially the first film director with a “celebrity” brand that was his name.
BRAVE has been forecasted and should knock on the $20m door here in Australia making it the 6th highest grossing Pixar release in this country.
Figures sourced from IBOE, IMDB, BOX OFFICE MOJO. Posters From Impawards.com
3D BRAVE is currently in Cinemas nationally in AUSTRALIA & THE UNITED STATES.