Tis true PARAMOUNT PICTURES have shifted this years G.I. JOE RETALIATION to 2013 to enable the studio to convert the film to 3D as a tentpole for next year. It’s a smart play after seeing BATTLESHIP get trounced by AVENGERS, MEN IN BLACK heading out this weekend, THE AMAZING SPIDER-MAN the week after G.I. goes out and the impending assault that THE DARK KNIGHT RISES will have – it’s a fair call to think that G.I. JOE: RETALIATION could easily get belted by the big boys in play. Not to say the property isn’t a big one either – but in the rankings of choice G.I. JOE its better off moving and being the sole boysy property for 2013 at this stage. Also, the 3D conversion allows for a greater fiscal chance both domestically and internationally.
UNIVERSAL has jumped on the vacant date and popped their R Rated Seth MacFarlane talking teddy movie TED into that date. Again, a prime piece of date shifting allowing the adult comedy (a perfect counter program against the walls of big budget actioners around) to go out on it’s own date and be the lead film.