U.S. Weekend Box Office Round Up Fri 11 – Sun 13 May, 2018

It’s the 2nd quickest film to gross over $500m domestically and, what with $546m in the kitty thus far, Avengers: Infinity War (4,474 screens) tops it again in weekend 3 with a stunning $60m on a $13,411 screen average. Globally, the film is still shattering records as it blasted into China last week with a reported US$77.6m in Thursday previews alone and is set to become the highest grossing opening weekend in that country with a potential take of US$200m+. That puts the global gross at around $1.7bn to date and makes it the 4th highest grossing film of all time worldwide. With a global finish line in the $2.2bn-$2.3bn range, Avengers: Infinity War is set to become the 2nd highest grossing film of all time globally (unadjusted) behind Avatar‘s $2.788bn pole position take.

The Seagull (6 screens) opens to a very sturdy $97,000 on a $16,167 screen average. The Saoirse Ronan/Annette Bening led remake of Anton Chekov’s classic play earned the respect of reviewers, posting a 79% fresh score. Clearly tapping into the upscale markets, this project’s strongest fiscal fortunes lay outside of the United States where all eyes will turn to England, Europe, Australia and New Zealand to really generate the revenue.

Beast (4 screens) opens solidly with $49,000 on a $12,250 screen average. This independent small town murder mystery won huge praise with critics, awarding it a 92% fresh score (the best of the new releases) and the critical mass should drive the English film’s fortunes a long way in the upscale U.S. market.

Life of the Party (3,656 screens) opened stronger than expected with a $17.9m take on a modest $4,896 screen average. The film, which cost a rumoured $30m to produce, opened 38.3% behind Falcone/McCarthy’s last effort in 2016’s The Boss that debuted with $29m and went on to gross $63.3m. Life of the Party is more in the $40m range. Critically, the film wasn’t well received posting a 41% rotten score. Considering it was released with very quiet buzz and into a market place loaded with femme skew comedies (I Feel Pretty, Overboard, Tully, Blockers), it was clear that New Line Cinema felt its opportunity in the market place leveraged on McCarthy’s star power over the critical reaction to it. That it managed to pull down a $17.9m opening amidst all that traffic is certainly a testament to McCarthy’s traction in the U.S. whitebread market.

Breaking In (2,537 screens) opened to $14.4m on a solid $5,676 screen average. The James McTiegue (V for Vendetta) thriller about a woman’s revenge on a home invader led by Gabrielle Union,  was pretty much despised by critics (though these films are never the favour of the media) and posted a 27% rotten result. Given this would’ve cost somewhere in the vicinity of $5m-$10m to produce (Though no official budget has been posted, once I know, I’ll update), this will be working on a pseudo-Blumhouse production model and is, no doubt, already working in the black. $25m finish.

Overboard (2,006 screens) slips 40% in weekend 2 for an $8.8m weekend on a $4,387 screen average to bring the domestic haul to $28.3m. That’s not a bad hold against Life of the Party, which shares a very similar screen average & has a much broader audience, and certainly shows a bit of crossover from the Latino market into the Anna Faris fan set. This should be able to amble its way to a $40m finish. Not bad for a film that was panned by critics and released in a hugely competitive field, team.

A Quiet Place (3,144 screens) consumed $6.1m in its sixth weekend to bring the gross to $169.2m domestically.  Basically, that’s a mammoth 10x multiplier on its $17m budget and with it becomes Paramount Pictures  highest grossing domestic release since 2015’s epic Mission Impossible: Rogue Nation‘s $195m cumulative. Yes, this little horror yarn has outperformed Transformers: The Last Knight, Star Trek Beyond, Terminator: Genisys, Daddy’s Home, Daddy’s Home 2, Arrival, Baywatch, 10 Cloverfield Lane, Teenage Mutant Ninja Turtles: Out of the Shadows, etc etc. and came in on a production budget, on average, about one tenth of what they cost to produce. Bang, peoples, bang!

I Feel Pretty (2,858 screens) hits $3.5m for its 4th weekend to bring the haul to $43.6m. The $32m production is sitting on about $50m globally, having only released in 9 other territories, with none other than Australia being the country where this has really performed better than expected. With a circa US$6m gross here, Australia is sitting on a $13.76% pro rata score, that’s 3.76% points above where the bench mark is, and Entertainment One Australia deserve huge kudos for the result.

Rampage (2,548 screens) nabbed $3.1m for its 5th weekend to bring the domestic total to $89.4m as it remains on screens cosmetically (i.e. to fill up empty screens in multiplexes). A $1,217 screen average is signal enough that the film is dead in the water now but with a global haul sitting on $385m for the $120m production, it’s not as dire a performance as Warner Bros were bracing for.

Tully (1,356 screens) slipped only 28% in its second weekend for a $2.35m on a $1,733 screen average. The film is a bomb, it fizzled on opening and, realistically, has been abandoned in its second frame to make way for Life of the Party. It’s a hugely disappointing result for the critically acclaimed film (it is very, very good), and with $7.1m in the tank currently, this will come home for $10m. That’ll will be the softest performance of a Jason Reitman/Diablo Cody project ever. Mega. Sad. Face. 🙁

Black Panther (1,370 screens) is on home entertainment now and still manages to gross $2.1m in weekend 13 to bring the theatrical haul to $696.4m. Still holding all hope to cross that golden $700m mark domestically which, if it can hang on one more week, it should do. But trouble is a-brewing, kiddies, because Deadpool 2 is in town on Friday and, man what can that open to? Globally, Black Panther is at $1.35bn.

Blockers (1,111 screens) takes $1.05m for weekend 6 to bring the haul to $58.1m. This will be its final weekend in cinemas being its posting a $945 screen average. A six week season these days is impressive in its own right, yet I can’t help but feel a little bit disappointed on the result of this very funny and very worthy comedy. Anywho, home entertainment here we come!

In Cinemas Friday 18 May, 2018 – Deadpool 2, Show Dogs, Book Club, First Reformed, On Chesil Beach, Pope Francis – A Man of His Word

Figures from Deadline

1) Avengers: Infinity War (DIS), 4,474 theaters  / $15.5M Fri (-50%)/3-day: $60M (-48%)/Total: $546M/ Wk 3

2) Life of the Party (NL/WB), 3,656 theaters  / $4.95M Fri (includes $700k previews) /3-day: $17.9M /Wk 1

3) Breaking In (Uni), 2,537 theaters  / $4.3M Fri (includes $615K previews) /3-day: $14.4M /Wk 1

4) Overboard (MGM/LG), 2,006 theaters (+383)  / $2M Fri (-58%)/3-day: $8.8M (-40%) /Total: $28.3M/Wk 2

5) A Quiet Place (PAR), 3,144 theaters (-269)  / $1.8M Fri (-22%) /3-day: $6.1M (-21%) /Total: $169.2M/Wk 6

6) I Feel Pretty (STX), 2,858 theaters (-374)  / $915K Fri (-44%)/3-day: $3.5M /Total: $43.6M/ Wk 4

7) Rampage (NL/WB), 2,548 theaters (-603)  / $750K Fri (-35%)/3-day: $3.1M (-34%) /Total: $89.4M/Wk 5

8) Tully (FOC), 1,356 theaters (+3) / $569k Fri (-51%)/3-day: $2.35M (-28%) /Total: $7.1M/ Wk 2

9) Black Panther (DIS), 1,370 theaters (-271)  / $547K Fri (-41%) / 3-day: $2.1M (-33%)/Total: $696.4M/Wk 13

10) Blockers (UNI), 1,111 theaters (-561) / $319K Fri (-42%) /3-day: $1.05M (-40%)/Total: $58.1M/Wk 6

Notables:

Mahanti (UN), 180 theaters  / $275k Fri /3-day: $1M /Wk 1

Raazi (UN), 160 theaters  / $275k Fri /3-day: $976K /Wk 1

Bad Samaritan… (EL) 1,546 theaters (-461) / $161K Fri (-75%) /3-day: $558K (-68%)/Total: $3.1M /Wk 2

The Seagull (SPC), 6 theaters  / $28k Fri /$16K PTA/3-day: $97K /Wk 1

Beast (RSA), 4 theaters  / $15k Fri /$12,2K PTA/3-day: $49K /Wk 1