It’s a box office in recovery of sorts this weekend with some solid openings on the wide release front and stellar turns for awards qualifying openers on the limited side of things. It was also a confirmation weekend that rushing comedy sequels only supports the law of diminishing returns as we have no less than three on the roster that have disappointed against their predecessors.
Nothing was going to stop the roar of Thor: Ragnarok (4,080 screens) from staying atop the box office with $56.1m (-54% from opening) second weekend as it gorges on a stellar $13,750 screen average. Powering through to a $209m domestic gross thus far, the third entry has now outgrossed both Thor ($181m) and Thor: The Dark World ($206m) in the United States. This should hit $300m now, all depending on the impact of Justice League…
Three Billboards Outside Ebbing, Missouri (4 screens) smashes its awards qualifying opening with a staggering $290,000 on a $72,500 screen average. That’s virtually every session absolutely chockers. The Frances McDormand led Martin McDonagh (In Bruges, Seven Psychopaths) comedy is wowing critics, too, landing a 95% fresh score which should help it to a slew of award nominations and a healthy limited release theatrical run.
Lady Bird (37 screens) expands by 33 screens and bolsters the business by 224% for a $1.18m gross on a $31,892 screen average. Massive. The Greta Gerwig directorial debut sports a rare and stunning 100% fresh score on rotten tomatoes with plaudits for her and lead Saoirse Ronan. Expect major awards attention on this one, kiddies!
Murder on the Orient Express (3,331 screens) impresses on opening with $27.9m, sporting a $8,376 screen average against a $55m production budget. Faring better than expected, the film was lukewarmly received by critics with a 58% rotten score (we liked here, though) but given the sentimentality angle of the source and the cast, the film is certainly playing to the older set. This should push to the $90m mark domestically as it is ripe for weekday play off to the older markets. Internationally, Murder has strong prospects give its English helmsman and the aforementioned known property of Agatha Christie.
Daddy’s Home 2 (3,575 screens) opens a month earlier than the original did and comes in 29% off the pace from Daddy’s Home‘s opening of $38.74m with $27.5m on a healthy $7,692 screen average. Given the way these sorts of Christmas kitschy movies play, that pits the sequel at around the $105m domestic gross on a $69m budget. It’s a solid prospect if disappointing against such a breakout hit that the original was. The other factor that will play into the films life is the reviews – all of which are dire – with a 16% rotten score against Daddy’s Home 31% rotten result.
The other major zeitgeist oddity here is that the premise of Daddy’s Home 2 and A Bad Moms Christmas are basically the same. They are both rushed sequels about current parents (one pair male, the other group female) teaming up with their parents (one pair fathers, the other group mothers) as they deal with Christmas. Which brings us to..
A Bad Moms Christmas (3,615 screens) slips 31% in week 2 for $11.6m on a $3,209 screen average. With $39.9m in the kitty and a $70m finish most likely, this will be 38.2% off the original’s $113.3m take for the $28m production. It’s a major disappointment for STX as the follow up to their highest grossing film.
Jigsaw (2,651 screens) loses another 50% this weekend for $3.3m to bring the gross to $34.2m. On a $1,245 screen average, this will get all but yanked from screens this week to make way for other films. With a $10m production budget this will have limped into the black domestically as the finish line looks like $35m flat. Is it enough to warrant another sequel? Probably, but why bother.
Boo 2! A Madea Halloween (1,900 screens) plummets 56% in week 4 for a $2m weekend to bring the gross to $45.8m. With a $1,053 screen average this will be finishing up this week with $46.3m for the $25m production. That’s 36.2% behind Boo! A Madea Halloween‘s $73.2m domestic take.
Geostorm (1,685 screens) only remained on screens as there was nothing there to fill them this weekend and that story will end this week as it posts $1.4m weekend, off 55% from last weekend, on a $831 screen average. With $31.4m in the kitty and a finish line of $31.8m for the $120m production, the only country where this has actually worked is China which has taken $57.5m thus far and this, along with the rest of international, brings the global tally to $185m. This will be a very expensive write down for Warner Bros when you take into account marketing and distribution costs.
Blade Runner 2049 (863 screens) does its final lap in cinemas with a $1.33m for its 6th weekend, earning a $1,541 screen average. With a domestic haul of $87.9m and a finish line of circa $88.3m it’s a costly disappointment for the $150m production which also didn’t strike internationally. Globally, the film is sitting on circa $243m, which is less than half of what it needed to be to make the cost of the production viable. Fingers crossed it can hit the cult status of the original and the home entertainment side of the game drives sales.
In Cinemas Friday 17 November, 2017 – Justice League, The Star, Wonder, Roman J. Israel Esq.
Figures from Deadline
1). Thor: Ragnarok (DIS), 4,080 theaters / $18.6M Fri. (-60%) / 3-day cume: $56.1M (-54%) / Total cume: $209.1M / Wk 2
2/3). Murder on the Orient Express (FOX), 3,331 theaters / $10.7M Fri. (includes $1.6M previews) / 3-day cume: $27.9M / Wk 1
Daddy’s Home 2 (PAR), 3,575 theaters / $10.9M Fri. (includes $1.5M previews) / 3-day cume: $27.5M / Wk 1
4). A Bad Moms Christmas (STX), 3,615 theaters / $4.1M Fri. (-25%)/ 3-day cume: $11.6M (-31%) / Total cume: $39.9M / Wk 2
5). Jigsaw (LG), 2,651 theaters (-290) / $1.15M Fri. / 3-day cume: $3.3M (-50%) / Total cume: $34.2M / Wk 3
6). Boo 2! A Madea Halloween (LG), 1,900 theaters (-302) / $641K Fri. / 3-day cume: $2M (-56%)/ Total cume: $45.8M / Wk 4
7). Geostorm (WB/SKY), 1,685 theaters (-981) / $463K Fri. / 3-day cume: $1.4M (-55%)/ Total cume: $31.4M / Wk 4
8/9). Blade Runner 2049 (ALC/WB/SONY), 863 theaters (-601) / $417K Fri. / 3-day cume: $1.33M (-43%)/ Total cume: $87.9M / Wk 6
Happy Death Day (UNI/BLUM), 1,564 theaters (-620) / $454K Fri. / 3-day cume: $1.3M (-51%)/ Total cume: $54.9M / Wk 5
10/11). Lady Bird (A24), 37 theaters (+33) / $385K Fri. / 3-day cume: $1.18m (+224%)/ Per screen: $31,8K / Total cume: $1.68M / Wk 2
Let There Be Light (ATLAS), 750 theaters (+108) / $361K Fri. / 3-day cume: $1.14M (-2%)/ Total cume: $5.96M / Wk 3
LBJ (ELEC), 607 theaters (-52) / $149K Fri. / 3-day cume: $459K (-59%)/ Per screen: $756 / Total cume: $2M / Wk 2
Three Billboards Outside Ebbing, MO (FSL), 4 theaters / $103K Fri. / 3-day cume: $290K / Per screen average: $72,5K / Wk 1
Last Flag Flying (AMZ/LG), 32 theaters (+28) / $77K Fri. / 3-day cume: $209K (+416%)/ Per screen: $6,5K / Total cume: $279K / Wk 2