U.S. Weekend Box Office Round Up Fri 22 – Sun 24 Sept, 2017

The return of Eggsy and the gang of Brit spies landed in the U.S. as Kingsman: The Golden Circle (4,003 screens) rolled into cinemas and consumed $39m on a very healthy $9,473 screen average. It’s a good result, not great, and is line ball with the original film’s opening weekend of $36m on 3,204 for a screen average of $11,236. The original cost $81m to produce, this new puppy cost $104m and what is of concern is the audience and critical reaction. The original scored a 74% fresh result whilst this newbie landed at 51% rotten with the basic concensus being that more isn’t necessarily better.  Of the audiences, Deadline reports:

Golden Circle drew a very similar demo split to Secret Service: 56% guys to 44% females. But men liked the movie a little less than the first, B+ to A-.  The over 25 crowd arrived in a big way though to Golden Circle drawing 74% versus the first chapter’s 60%. Those under 25 (26%) loved Golden Circle as much as the first with a A CinemaScore.

Given the mega-wide release strategy and an expected 60% weekend 2 drop, The Golden Circle looks to land around the $90m mark domestically.

Battle of the Sexes (21 screens) opens in limited capacity for awards qualification to smash a $499,000 weekend on a $23,762 screen average. The Steve Carell/Emma Stone starrer (all plaudits praising Stone who should be up for another Oscar with this) landed with critics, too, as it sports an 86% fresh score. This is from the team behind Little Miss Sunshine, and it should happily kick on in cinemas over the next few weeks and expansions for a $60m finish.

Victoria & Abdul (4 screens) opens for awards qualifications and slaughters the box office with an $161,000 weekend on a $40,250 screen average. Stephen Frears’ historical smarmfest was lukewarmly received with a 68% fresh score (it plays a very whitewashed version of history) but still drew out the upmarket and Indian crowds for the film.

It (4,007 screens) continues its dream run in weekend 3 as it gobbles up another $29m to bring the haul to $265.4m domestically. We already confirmed that it is the highest grossing R rated horror film of all time and we’ll be saluting the film when it crosses $300m in 2 weeks time. Bang! Pondering now at what effect Flatliners will have on it this coming weekend?

The Lego Ninjago Movie (4,047 screens) disappoints on opening with $20.8m on a $5,140 screen average. Though it really only had the weekend to perform, the circa $80m production didn’t win over the hearts of critics with a 53% rotten score (the throughline is that it’s just more of the same from the Lego franchise). It also marks the softest opening of a Lego film ever landing 60.75% smaller than The Lego Batman Movie‘s $53m opening and 69.85% behind The Lego Movie’s $69m opening. This opening puts the film at about $60-$65m domestically and marks the first real flop for the franchise.

American Assassin (3,154 screens) fell over in weekend 2, dropping 58%, for $6.2m on a deathly $1,966 screen average. Dead in the water, kiddies! With $26.1m in the bank, that’ll put paid to the franchise prospects CBS had on this and should see it vanish from screens at around the $35m mark.

Home Again (2,685 screens) fell 33% week on week to gross $3.4m weekend on a dead on arrival $1,266 screen average. With $22.4m in the kitty, this is all over for $26m.

mother! (2,368 screens) collapsed in weekend 2, dropping 57%, for an anemic $3.2m on a $1,353 screen average. The film went far too wide in the first place and, even with all the socials going ape over the audience reactions vs critical reception, none of the fanfare translated into ticket sales. With $13.4m in the kitty and a finish line of $16m, this is another costly bomb for Annapurna this year after Detroit capsized earlier on this year. mother! cost $30m to produce and Detroit was $34m and grossed $16.8m.

The Hitman’s Bodyguard (2,037 screens) crosses $73.6m on its way to a $78m finish line.

Friend Request (2,569 screens) bombs with $1.8m on a $701 screen average. Ouch! The $9.9m independent horror film stood no chance against the bigger boys clubs of Kingsman: The Golden Circle and It. It also didn’t withstand the critics who mauled it with a 20% rotten score citing it’s complete lack of ambition. This will be all done for $3m.

Stronger (574 screens) tanks on opening with $1.58m on a $2,753 screen average. This is the second Boston Marathon Bombing movie to go tits up at the box office with the much higher profiled Patriot’s Day tanking earlier on this year. On the flipside, though, critics loved it awarding the film a 95% fresh score. So, what is keeping audiences away from these films? Is it too soon? Are we bored of art imitating life? Outside of something miraculous like a massive screen and publicity expansion, this little fella is headed for a $5m finish.

In Cinemas Friday 29 September, 2017 – American Made, Flatliners, Till Death Do Us Part, Judwaa 2, Mark Felt, Youth

Figures from Deadline

1.) Kingsman: The Golden Circle (FOX), 4,003 theaters / $15.2m Fri. (includes $3.4m previews) /3-day cume: $39M /Wk 1

2.) It  (NL/WB), 4,007 theaters (-141) / $9.1M Fri. /3-day cume: $29.1M (-52%)/Total: $265.4M/Wk 3

3.) The Lego Ninjago Movie (WB), 4,047 theaters / $5.8M Fri.  /3-day cume: $20.8M /Wk 1

4.) American Assassin (CBS/LG), 3,154 theaters / $1.86m Fri. (-68%) /3-day cume: $6.2M (-58%) /Total: $26.1M/Wk 2

5.) Home Again (OR), 2,685 theaters (-351) / $1M Fri. (-38%) /3-day cume: $3.4M (-33%)/Total: $22.4M/Wk 3

6.) mother! (PAR), 2,368 theaters / $1M Fri. (-67%) /3-day cume: $3.25M (-57%)/Total: $13.4M/Wk 2

7/8). Hitman’s Bodyguard (LG), 2.037 theaters (-1,235) / $513K Fri. / 3-day cume: $1.83M (-49%)/Total: $73.6M /Wk 6

Friend Request(ES), 2,569 theaters / $694K Fri.  /3-day cume: $1.8M / Wk 1

9.) Stronger (RSA), 574 theaters/ $520K Fri./3-day cume: $1.58M  /Wk 1

10.) Wind River (TWC), 1,431 theaters (-1,118) / $367K Fri. / 3-day cume: $1.2M (-53%)/Total: $31.6M/Wk 8


Brad’s Status (AMZ/ANP) 453 theaters (+449)/$316K Fri  (+1042%)/ 3-day: $1M (+1095%)/Total: $1.2M

Battle of the Sexes (FSL), 21 theaters / $159k Fri.  /PTA: $23,7K/ 3-day cume: $499K /Wk 1 

Victoria & Abdul (FOCUS), 4 theaters / $56k Fri. / PTA $40,3K/ 3-day cume: $161k / Wk 1