Oooh Weee the box office has cooled in the United States in the wake of a week of non-banner releases doing no business and the holdovers collapsing as well. This is shaping up to be the worst August weekend in the U.S. for 24 years on the back of one of the softest U.S. summers in the near same time frame. The trades are reporting that the Mayweather & MacGregor boxing match has a huge domestic draw attached to it with boxofficemojo saying:
…a lot of attention goes to Saturday night’s Mayweather-McGregor fight, which must be taken into account.Current projections anticipate nearly 50 million people will be watching the fight in the U.S. alone…
Carry over champ The Hitman’s Bodyguard (3,377 screens) remained in pole position with a $10.4m weekend after a 56% week on week drop. Nudging $40m domestically (Australia opens this Thursday), the $30m production with start recouping in the next couple of weeks as it eyes a $60m finish. With a $3,080 screen average, we’re certainly on the downward slide now.
Annabelle: Creation (3,565 screens) drops another 51% in weekend 3 for $7.7m to bring the gross to $78m for the $15 production. With a $2,160 screen average it’s time to clean house with this as that screen count should well and truly halve this coming weekend as Autumn begins. The good news is that, by this time next week, the sequel will have outgrossed the original’s $84m domestic haul and, with $180m in global receipts, it’s been a very profitable outing for Warner Bros indeed.
Leap! (2,575 screen), or Ballerina as it was known here (it’s a French animation that has been overdubbed), opens and bombs for the Weinsteins with a $4.8m take on a $1,864 screen average. Opening out of holidays certainly didn’t help matters alongside a modest (almost invisible) launch campaign, this profile release is so TWC can get the title on home entertainment for Christmas. Here’s an interesting nugget, though, on the way rotten tomatoes works. Under the original film title Ballerina, the film earns a 73% fresh, under the English dubbed version titled Leap! the film crashes with 37% rotten. Hmm, did something get lost in translation??
Wind River (2,095 screens) is the next in the 2017 slaughterhouse line of expanded far too wide too quickly as it triples its screen count and grosses $4.1m on a deathly $1,957 screen average. Going the way of Kathryn Bigelow’s ill-fated Detroit, the audience just wasn’t there for this thriller and with $9.5m in the kitty, a $15m finish is most likely here.
Logan Lucky (3,031 screens), the best reviewed box office bomb of 2017, drops 45% week on week for $4.2m on a send-me-to-the-graveyard $1,386 screen average. Going out against The Hitman’s Bodyguard didn’t help opening weekend, now we have the Mayweather/MacGregor match on top of it in week two and it all adds up to a domestic gross of $14.6m on its way to an $18m finish. The $29m production comes with a sting in its tail as it didn’t work anywhere.
Dunkirk (2,774 screens) takes $3.7m for weekend 6, off 44%, to bring its domestic gross to $172.2m with a $178m finish most likely. A $1,334 screen average is indicator enough that the audiences have found passage home back to the shores of England.
Birth of the Dragon (1,618 screens) opens to a $2.7m weekend on a deathly $1,669 screen average. As much as the audiences didn’t check it out, the critics checked out of it completely by smashing it with a 27% rotten score. George Nolfi’s (The Adjustment Bureau) Bruce Lee biopic clearly ain’t the biopic we’ve been waiting for. All over for $6m.
Spider-Man: Homecoming (2,122 screens) crosses $318.6m domestically and $730m globally.
Girls Trip (1,777 screens) crosses $108.2m domestically. Does it have enough energy left in it to gross $5.3m and topple Bad Moms $113.4m domestic gross? With a $2.3m weekend on a $1,294 screen average, it’ll go close but my waters tell me it’ll pull up short around the $112m mark. Still, on a $19m budget, this would have to be Universal’s 2nd or 3rd most profitable film of the year behind Get Out and Split.
All Saints (846 screens), Sony’s next Godbotherer movie, opens to $1.5m on a deathly $1,773 screen average. The John Corbett as a pastor starring biopic was very well received by critics landing an 89% fresh score. The $2m production, however, will struggle to break beyond its opening with a $4m finish line best case scenario.
And the box office bad news just gets worse with another week coming up of nothing releases…
Figures from Deadline
1.). Hitman’s Bodyguard (LG), 3,377 theaters (0) / $3.17M Fri. (-61%) / 3-day cume: $10.4M (-53% to -56%) / Total cume: $39M to $40M / Wk 2
2.). Annabelle: Creation (NL/WB), 3,565 theaters (+23) / $2.5M Fri. (-49%) / 3-day cume: $7.7M (-51%) / Total: $78M / Wk 3
3.). Leap! (TWC), 2,575 theaters / $1.6M Fri. (includes $210K previews) / 3-day cume: $4.8M / Wk 1
4./5) Wind River (TWC), 2,095 theaters (+1401) / $1.38M Fri. (+36%) / 3-day cume: $3.9M to $4.1M (+30%) / Total: $9.2M to $9.5M / Wk 4
Logan Lucky (BST), 3,031 theaters / $1.25M Fri. (-53%) / 3-day cume: $3.8M to $4.2M (-45%) / Total cume: $14.6M /Wk 2
6.) Dunkirk (WB), 2,774 theaters (-497) / $1.17M Fri. / 3-day cume: $3.7M (-44%) / Total: $172.2M / Wk 6
7.) Birth of the Dragon (BHT), 1,618 theaters / $1M Fri. (includes $200K previews) / 3-day cume: $2.7M / Wk 1
8). Spider-Man: Homecoming (SONY/MARVEL), 2,122 theaters (-219) / $780K Fri. / 3-day cume: $2.5M (-40%) / Total: $318.6M / Wk 8
9). Girls Trip (UNI), 1,777 theaters (-233) / $760K Fri. / 3-day cume: $2.3M (-41%) / Total: $108.2M / Wk 6
10.). The Emoji Movie (SONY), 2,374 theaters (-417) / $615K Fri. / 3-day cume: $1.9M (-57%) / Total: $76M+ / Wk 5
All Saints (SONY), 846 theaters / $575K Fri. (includes $70K previews) / 3-day cume: $1.5M / Wk 1
Wonder Woman (WB), 2,210 theaters (+1,407) / $446K Fri. / 3-day cume: $1.4M (+32%) / Total: $405.9M / Wk 13