The grips of the August box office drop off have come to pass as the U.S. summer tentpole releases wind up and the off peak releases begin their charge. First out of the gate is the decade long in the making big screen adaptation of Stephen King’s The Dark Tower (3,451 screens), a project which endured one of the longest and most turbulent developments in modern film history, amidst a flurry of critical ire to take the top spot with $19.6m on a $5,680 screen average. Much hoopla has been made about the tumultuous production (this was originally a passion project for Ron Howard when it was at Universal but they couldn’t agree on a budget so he left and the studio shuffled it off to Sony), terrible test screening results, re-edits et al yet the $60m production still managed to come in on top even when sporting an 18% rotten score. That modest screen average, however, indicates there’s not a huge want for this and with Annabelle: Creation rolling on Friday, this puts the flag at sub $40m for a domestic finish.
Dunkirk (4,014 screens) drops 36% in weekend 3 (a solid hold) for a $17.4m weekend on a $4,335 screen average. That’s strong enough to keep the screen count in the 3,000s for the coming weekend but all those multiple prints will come off. Crossing $133.3m domestically and $300m globally, this $100m production is well on its way to break even theatrically as it eyes a $170m U.S./$450m global take.
The Emoji Movie (4,075 screens) drops 49% week on week as final weeks of school holidays kick in (they finish on the 17th August) for a $12.6m weekend on a $3,092 screen average. Sitting just shy of $50m domestically this should nudge $70m domestically in spite of itself before international territories begin rolling out. The Nut Job 2 (I can’t believe they made a sequel) rolls in this weekend which might add some woe to prospects but it’s doubtful anyone is under any illusion that it will pose a threat.
Girls Trip (2,582 screens) slips 41% for an $11.5m weekend on a worthy $4,544 screen average to bring the gross to $85.5m. This is going to hit $100m and, if the sun shines on it, it could chase 2016’s break out hit Bad Moms $113m domestic gross. Not bad for a $19m production that’s the highest grossing comedy of the year! Where’s that sequel announcement, Universal?
Kidnap (2,378 screens) opens modestly with $10.1m on a $4,247 screen average. The independent Halle Berry starrer wasn’t loved by critics with a 40% rotten score for the $21m budgeted flick which should equalise that at the box office. International prospects look fairly grim (Berry doesn’t put bums on seats) so a lucrative home entertainment drive should push this puppy into the black.
Spider-Man: Homecoming (3,116 screens) crosses $295m domestically at the end of weekend 5 after an $8.9m weekend. Time to kiss that screen count goodbye as it posts a $2,856 screen average, but that doesn’t matter when this has been the most successful Spider-Man entry in a decade. $310m finish.
Atomic Blonde (3,326 screens) falls over in weekend 2, dropping 56%, for an $8m weekend on a $2,405 screen average. With $33.9m in the kitty domestically and $40m+ globally, the $30m production is looking at a $50m domestic/$100m global life. Disappointing given how much fun the film is, this will go on to find a big audience in home entertainment land.
Detroit (3,007 screens) completely over-estimates the size of its audience by adding 2,987 screens and grossing a disastrous $7.3m on a $2,428 screen average. Given the $34m budget on the film, Annapurna Pictures certainly had to go fairly wide to give it any chance of recouping the investment but the jump from 20 to 3,000 was a bridge too far for audiences. Given it’s historical and social conscience, and the current climate in the United States, you can glean a case as to why the film failed. All over for $15m. Ouch.
War for the Planet of the Apes (2,704 screens) crosses $130.1m in weekend 4 on a $5.9m take. With a $2,182 screen average you can say goodbye to at least half of these screens as the new films roll on in. Hail, Caesar!
Step (29 screens), the dance documentary, opens modestly with $156,000 on a $5,300 screen average. With a 94% fresh score, the longer term prospects on the film are quite solid whilst on the global front it is doing the festival circuit.
Wind River (4 screens) blasts to a $155,000 opening weekend on a hefty $38,750 screen average. Writer Taylor Sheridan’s (Hell or High Water, Sicario) directorial debut scored with critics landing an 88% fresh score which should translate into a longer theatrical season as the release strategy widens in the coming weeks. It’s off to a fantastic start!
In Cinemas Friday 11 August, 2017 – Annabelle: Creation, The Nut Job 2, Good Time, The Glass Castle, The Only Living Boy in New York
Figures from Deadline
1.). The Dark Tower (SONY/MRC), 3,451 theaters / $7.7M Fri. (includes $1.8M previews) / 3-day cume: $19.6M /Wk 1
2.) Dunkirk (WB), 4,014 theaters (+266)/ $5M Fri. (-37%) / 3-day cume: $17.4M (-36%)/Total: $133.3M/Wk 3
3.). The Emoji Movie (SONY), 4,075 theaters (0) / $3.8M Fri. (-62%) / 3-day cume: $12.6M (-49%) /Total: $49.7M/Wk 2
4). Girls Trip (UNI), 2,582 theaters (-66) / $3.6M Fri. (-41%) / 3-day cume: $11.5M (-41%)/Total: $85.5M/Wk 3
5.). Kidnap (AVR), 2,378 theaters / $3.7M Fri. (includes $500K previews) / 3-day cume: $10.1M /Wk 1
6). Spider-Man: Homecoming (SONY/MARVEL), 3,116 theaters (-509)/ $2.6M Fri. / 3-day cume: $8.9M (-38%)/Total: $295M/Wk 5
7). Atomic Blonde (FOC), 3,326 theaters (+22)/ $2.4M Fri. (-66%) / 3-day cume: $8M (-56%) /Total $33.9M/Wk 2
8). Detroit (ANPA), 3007 theaters (+2987) / $2.6M Fri./ 3-day cume: $7.3M (+1986%)/Total: $7.7M/Wk 2
9.) War for the Planet of the Apes (FOX), 2,704 theaters (-670) / $1.7M Fri. (-43%)/ 3-day cume: $5.9M (-43%) /Total: $130.1M/Wk 4
10). Despicable Me 3 (UNI/ILL), 2,445 theaters (-585) / $1.7M Fri. (-30%)/ 3-day cume: $5.5M (-28%) /Total: $241M/ Wk 6
Step (FSL), 29 theaters / $52k Fri. /PTA:$5,3k/ 3-day cume: $156k /Wk 1
Wind River (TWC), 4 theaters / $52k Fri. /PTA:$38,7k/ 3-day cume: $155k /Wk 1
An Inconvenient Sequel: Truth to Power (PAR), 180 theaters (+176) / $339k Fri. (+455%)/ 3-day cume: $939K (+651%) /Total: $1.1M/Wk 2