Brooklyn represent! Arum Rae drops this sweet new tune Wasn’t My Time as the first taste from her debut album due later in the year. If you miss Amy Winehouse, love your funk with a bit of diva spunk and crave a stirring vocal then a pit stop here is essential!
Brooklyn-based indie/soul artist ARUM RAE has premiered the official music video for her single “Wasn’t’ My Time,” which can be viewed HERE. In addition to releasing her new video, Arum has also announced a string of West Coast tour dates supporting globally renowned Mexican-American folk artist Rodriguez, which kicks off on May 17thin Anaheim, CA.
Arum Rae is one of the first artists signed to the label arm of Secret Road – the licensing & music services company responsible for much of the soundtrack for shows like Grey’s Anatomy, Pretty Little Liars, and One Tree Hill. In fact, Arum has seen ample success of her own in the world of sync – notably placing her song “Something’s Happening to Me” in a Microsoft campaign for the Surface Pro 3, which debuted during the GRAMMY Awards. Her song “Waving Wild” also appeared prominently on ABC’s The Catch, among many other placements. Arum released her debut Warranted Queen EP in 2014, which garnered praise from Noisey, SPIN, Paste, and many other notable sources.
Following her debut release, Arum came face-to-face with addiction, loss, heartbreak, and everything in between. Her inspiration derives from a diverse musical palette including Nina Simone, Bob Dylan, Outkast, Bill Withers and ultimately creating a multi-faceted musical experience for the listener. On the heels of her recent Loners EP and forthcoming unplugged collection entitled Sub Rosa, Arum’s story comes into focus on her debut full-length album, slated for release in fall 2017. “Wasn’t My Time” – the lead single from the album – was produced by the widely acclaimed Katalyst (Kanye West, X Ambassadors, Eminem).
“I was actually in a relationship with somebody who survived his addiction,” explains Rae. “We were having a conversation, and he told me if he used one more time, he would die. The song’s message is, ‘I made it out. I actually overcame that.’ Not everyone makes it through. It doesn’t happen to everybody. Addiction’s always been close to me. I can’t say I’m an angel, but it’s not my struggle.”