U.S. Weekend Box Office Round Up Fri 21 – Sun 23 April, 2017

What goes up must come down and that’s the story of the U.S. box office this weekend with none of the new entries making any mark as holdovers remained atop the box office (which should repeat next weekend with nothing of note opening outside of The Circle which will be no match for The Fate of the Furious).

The Fate of the Furious (4,329 screens) plummets 63% in its second weekend with $36m but still sports a healthy $8,316 screen average which will see its current $161m domestic gross push its way to $220m+. Globally, the film has now busted $900m and should see its fortunes there reach that $1.1bn+ mark. The wild card will be how hard Guardians of the Galaxy Volume 2 hits its fortunes from May 5 in international territories (it will slaughter The Fate of the Furious in the U.S.). Either way, it’s a mammoth result for the franchise that has plenty of juice left in it.

The Boss Baby (3,697 screens) slips 25% in weekend 4 for $12m to bring the domestic haul to $136m as it models like for like business to last year’s Trolls weekend cume of $135m. This should easily push to a $155-$160m finish for DreamWorks Animation domestically, outgrossing Trolls ($151m) and we only now wait for a sequel announcement.

Beauty and the Beast (3,315 screens) slips 27% in week 6 for $9.8m to bring the gross to a staunch $470m with a $485-$490m finish line in sight domestically. That will have the record breaker come in a #4 all time highest grossing film for Disney which also sailed past the $1bn global gross mark last week. Tale as old as time, reaping in the cash, Beauty and the Beastly Box Office.

Going In Style (3,038 screens) is clearly hoping for a slow death as it limps to a $4.7m 3rd weekend on a $1,547 screen average. With $31.5m in the bank domestically thus far, this should see itself gutted come Friday for new titles but with nothing of considerable note opening it might just hold onto a robust an undeserving high screen count.

Unforgettable (2,417 screens) was anything but with a totally unremarkable $4.7m opening weekend on a deathly $1,945 screen average. The directorial debut for Denise Di Novi was slammed by critics with a 25% rotten score but, with a production budget of $12m before publicity and advertising, it should return on its investment through home entertainment channels. $10m life. I would put a huge ‘?’ on this remaining on the Australian theatrical release slate (even though both Warren Beatty’s utter disaster Rules Don’t Apply and the box office turkey Table 19 both made it to cinemas here).. Never say ‘Never’ , I guess!

Gifted (1,986 screens) keeps adding locations in week 3 and saw its business jump up 47% for a $4.7m weekend on a flatlining $2,367 screen average. With $10.8m in the kitty, this should push to a $15-$18m finish given there is nothing major releasing this weekend coming and that will safeguard against a more savage week-to-week drop off.

Disneynature’s Born in China (1,508 screens) opens to $4.6m on a modest $3,050 screen average. The John Krasinski narrated documentary scored an 81% fresh with critics. $10m.

Smurfs: The Lost Village (2,737 screens) nabs $4.4m on weekend 3 for a $1,608 screen average. It’s over but will hang around despite its performance. With $33m in the kitty, this should finish around the $38-$40m mark domestically.

The Promise (2,251 screens) opens disastrously to $4.2m on a terminal $1,866 screen average and marks one of the most expensive bombs of 2017 as the film came with a $90m production price tag. Terry George’s film based around the Armenian genocide wasn’t warmly welcomed by critics, either, scoring a 45% rotten. With a $10m domestic gross most likely, there’s going to be a lot of wounds to heal over at Open Road (they only distributed the film, depending on how much they paid for the rights) and the producers of the film that took so very long to make it way to the cinema screen. OUCH!

The Lost City of Z (614 screens) adds 610 locations and boosts its business by 1,800% for a $2.1m weekend on a modest $3,420 screen average. With $2.25m in the kitty this should push its way to $8-$10m if gradual expansions continue in the weeks to come.

Phoenix Forgotten (1,592 screens) or, Phoenix we didn’t even know you were coming!?, a found footage horror lands in theatres and bombs with $1.7m opening on a $1,068 screen average. Sporting a 56% rotten score, which is miles better than most found footage flicks get, the saving graces here are that the film only cost $2.8m to produce (it’ll do about $4m domestically) so the home entertainment side will bring it back to the black, and it opened better than a mid level name-cast higher profiled film called…

Free Fire (1,070 screens) opens way too wide and, as a result, bombs big time with $1m on a $935 screen average. Why anyone thought this 70s-retro-psuedo-wannabe-Reservoir-Dogs-without-the-zest was anything more than a 50 print release Stateside is beyond this dear author. Yes, angling on Brie Larson coming off both Room and Kong: Skull Island makes sense, but nothing Ben Wheatley has done has translated into a major commercial success in the U.S. even when sporting names (High-Rise, anybody?).  Critics didn’t mind it with a 66% fresh score but that won’t be enough to translate into word of mouth interest. $5m and over – and that’s being accommodating.

In Cinemas Friday April 28, 2017 – Sleight, How To Be A Latin Lover, The Circle

Figures from Deadline

1.) The Fate of the Furious(UNI), 4,329 theaters (+19) / $11.1M Fri. (-75%) / 3-day cume: $35.5M to $36M+ (-63%) Total cume: $160M to $161M+ / Wk 2

2.) The Boss Baby (20thCentury Fox/DWA), 3,697 theaters (-46) / $3.1M Fri. (-53%) / 3-day cume: $11M to $12M (-25%) / Total: $136M / Wk 4

3.) Beauty and the Beast (DIS), 3,315 theaters (-277) / $2.6M Fri. (-47%) / 3-day cume: $9M to $9.8M (-27%) / Total cume: $470M+ / Wk 6

4). Going in Style (WB/VR), 3,038 theaters (-38) / $1.4M Fri. (-34% ) / 3-day cume: $4.7M  (-24%) Total: $31.5M / Wk 3

5/6/7/8). Unforgettable (WB), 2,417 theaters / $1.6M Fri. / 3-day cume: $4.4M to $4.7M / Wk 1

Gifted (FSL), 1,986 theaters (+840) / $1.36M Fri. (+27%) / 3-day cume: $4.5M to $4.7M (+47%) / Total: $10.8M Wk 3

Born in China (DIS), 1,508 theaters / $1.65M Fri. / 3-day cume: $4.4M to $4.6M / Wk 1

Smurfs: The Lost Village (Sony), 2,737 theaters (-873) / $1.1M Fri. (-57%) / 3-day cume: $4.4M (-33% to 40%) / Total: $32.5M to $33M / Wk 3

9). The Promise (OR), 2251 theaters / $1.4M (includes $200K previews) Fri. / 3-day cume: $4M to $4.2M / Wk 1

10.) The Lost City of Z  (BST/AMZ), 614 theaters (+610) / $657K Fri. (+1450%) / 3-day cume: $2.1M (+1800%) Total: $2.25M / Wk 2

NOTABLES:

Phoenix Forgotten  (ENT), 1,592 theaters / $622K Fri./ 3-day cume: $1.7M / Wk 1

Free Fire  (A24), 1,070 theaters / $381K Fri. / 3-day cume: $1M / Wk 1