The big billion dollar hope for Paramount Pictures this year is Transformers: The Last Knight and what has been really interesting to watch with the 5th outing’s pre-release campaign is how they’ve actually tried to target specific demographics and the spunky re-branding of the title treatment.
The first trailer (much like this one) very much aims at the male action fan like the sequels, yet the last trailer was totally targeted at teen girls/women with a central character a young girl. Still, can Michael Bay pull off a female character without overtly sexualising and objectifying her? That remains to be seen!
TRANSFORMERS: THE LAST KNIGHT releases on 22 JUNE, 2017 in AUSTRALIA through PARAMOUNT PICTURES