U.S. Weekend Box Office Round Up Fri 7 – Sun 9 April, 2017

It’s the final weekend where the kids films dominate the leader board as we count down to the opening of The Fate of the Furious this coming Friday but that doesn’t mean it wasn’t an action packed biffo at the box office this weekend in the U.S. The Boss Baby (3,829 screens), Beauty and the Beast (3,969 screens) and newbie Smurfs: The Lost Village (3,610 screeens) went to battle with each other with the former coming out victorious for a $26.3m second weekend on a $6,869 screen average. With $89.3m in the kitty after 10 days of trade, the DreamWorks Animation title is off 48% from last weekend which puts the film behind Trolls end of week 2 gross of $93.9m. Mind you, with both Beauty and the Beast and Smurfs: The Lost Village (arguably the more direct competition for audience) all vying for the same market, competition here is fiercer. The business should stabilise this weekend and The Boss Baby is still looking in the $150m range for a domestic finish.

Beauty and the Beast nabbed another $25.1m for its 3rd weekend to bring the booty to $432.7m domestically and making it the film to beat at this year’s box office. Sure, there’s Star Wars: The Last Jedi coming in December that will consume another massive gross but every other franchise picture will struggle to go anywhere near this film’s result in the 2017 calendar. BatB is already #6 highest grossing film of all time for Disney and, with at least another $70m in the tills to earn, it’ll be breathing down Rogue One: A Star Wars Story‘s $532m domestic finish for 3rd.

Smurfs: The Lost Village (3,610 screens) opens to bronze with $14m on a $3,878 screen average. There had to be a loser in this three way tussle and The Smurfs were it. That’s a very disappointing result for the now fully animated film, which is 20% down on The Smurfs 2 disappointing $17.5m opening (that film  was 50% down on the original’s $35m opening weekend, as well). Reviewers hated it with a 39% rotten score, audiences were kinder giving it a very warm A cinemascore yet, without a headline cast and a brand that is leveraging on sentimentality rather than contemporary kitsch, it got lost on the general public. This $60m production is looking to come in around the $35-$40m mark.

Going In Style (3,061 screens) and people barely noticed as the film opened to $12.2m on a $3,986 screen average. Not quite the opening it should’ve achieved given the stalwart cast involved, Zack Braff’s remake came in 25% behind 2013’s Last Vegas‘ $16.3m opening ($63m final gross) and 37.11% behind 2007’s The Bucket List ($93m final gross). These films tend to have a 3 multiplier as they’ll drag out the oldies during the week, if that rule of thumb indeed applies here, Going in Style should come home around the $36-$40m mark for the $25m production.

FROM HERE DOWN IS WHERE ALL THE SCREEN COUNTS WILL GET GUTTED FOR THE FATE OF THE FURIOUS THIS WEEK

Ghost in the Shell (3,440 screens) collapses in weekend 2, dropping 61% for a $7.2m take. The media declared it a bomb for the moment it opened in the U.S. and now, in the ether of popular opinion it is forever stapled to the film. No-one can talk about the movie without saying it, so the result is a self fulfilling prophecy. With $31.45m in the tank and The Fate of the Furious bound to give it the final crushing blow this weekend, Ghost in the Shell will finish on $40m for the $110m production.

Saban’s Power Rangers (2,978 screens) drops 56% for $6.3m in weekend 3. The total gross is now at $75.2m for the $100m budgeted production and, with a total global gross of $105m, there might be grounds for a sequel but it will definitely be with a revision on the budget.

Kong: Skull Island (2,753 screens) crosses $156.4m in week 5 after posting another $5.6m to the kitty. This puppy is over and these screens will be given up for The Fate of the Furious.

The Case for Christ (1,174 screens) opens to $4.5m on a modest $3,833 screen average. The film, which is a remake of a 2007 film of the same name. was well received by critics who gave it an 83% fresh score but that screen average is anywhere near strong enough to inspire resilience in ongoing sessions. $12m finish.

Get Out (1,574 screens) crosses $162.9m and with it collects a new title of the highest grossing debut original screenplay release in U.S. Box Office History.

Logan (1,949 screens) crosses $218m after taking $4m this weekend and should finish up on $225m domestically.

LIMITED RELEASES

Gifted (56 screens) opens to $490,000 on a very healthy $8,750 screen average. With Chris Evans in the lead, the film performed solidly amidst ok reviews (it scored 63% fresh).

Colossal (4 screens) wham bam thank you ma’amed the limited release opening as it smashed $120,000 on a $30,000 screen average. The independent genre mash starring Anne Hathaway and Jason Sudeikis was a solid earner in the eyes of critics with a 72% fresh score.

Their Finest (4 screens) opens solidly with $64,000 on a very healthy $16,000 screen average. This very British WWII set comedy-drama aren’t the sort of titles that provide big boffo when it comes to U.S. ticket sales but this puppy has certainly found an audience on its limited bow! It should sustain healthily as it sits on 94% fresh at rotten tomatoes which should translate into strong word of mouth and, in turn, a robust shelf life. $4m.

In Cinemas Friday April 14, 2017 – The Fate of the Furious, The Lost City of Z, Spark, Tommy’s Honour
Figures from Deadline

1.) The Boss Baby (20th Century Fox/DWA), 3,829 theaters (+56)  / $6.88M Fri. (-56%) / 3-day cume: $26.3m (-48%)/ Total: $89.3M/Wk 2

2.) Beauty and the Beast (DIS), 3,969 theaters (-241)  / $6.8M Fri. (-47%) / 3-day cume: $25.1M (-45%) / Total cume: $432.7M/ Wk 4

3.) Smurfs: The Lost Village (Sony), 3,610 theaters / $4.1M Fri. (includes $375K previews) / 3-day cume: $14M /Wk 1

4.) Going in Style (WB/VR), 3,061 theaters / $4.2M Fri. (includes $600K ) / 3-day cume: $12.2M  (includes previews of $600K)/Wk 1

5.) Ghost in the Shell (PAR/DWA/REL), 3,440 theaters (0) / $2.1M Fri. (-72%) / 3-day cume: $7.2M  (-61%)/Total: $31.45M/Wk 2

6.) Saban’s Power Rangers (LGF), 2,978 theaters  (-715) / $1.7M Fri. (-58%) / 3-day cume: $6.3M (-56%) / Total cume: $75.2M / Wk 3

7.) Kong: Skull Island (20th/Legendary), 2,753 theaters (-388) / $1.5M Fri. (-37%) / 3-day cume: $5.6M (-34%)/ Total cume: $156.4M / Wk 5

8.) The Case for Christ (Pureflix), 1,174 theaters / $1.5M Fri./ 3-day cume: $4.5M /Wk 1

9/10) Get Out (UNI), 1,574 theaters (-270) / $1.2M Fri. (-29%) / 3-day cume: $4.1M  (-28%)/ Total cume: $162.9M / Wk 7

Logan (Fox), 1,949 theaters  (-374)/ $1.1M Fri. (-35%) / 3-day cume: $4M (-34%)/ Total cume: $218M / Wk 6

11.) Zookeeper’s Wife (FOC), 804 theaters (+263) / $813K Fri. (-21%) / 3-day: $2.6M (-19%)/Total: $7.3M/ Wk 2

Notables:

Gifted (FSL), 56 theaters / $146K Fri./ $8,75K screen average/3-day cume: $490k /Wk 1

Kaatru Veliyidai (AIM), 110 theaters / $110k Fri./ 3-day cume: $373k/Wk 1

Colossal (NEON), 4 theaters / $45k Fri./$30K screen average/ 3-day cume: $120K /Wk 1

Their Finest (STX/Europa), 4 theaters / $19k Fri./$16k screen average/ 3-day cume: $64k /Wk 1

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