Oz Weekend Box Office Round Up Nov 27 – 30, 2014

NIGHTCRAWLER key artOutside of 3 films it was very, very quiet at the box office over the 4 day weekend. Thankfully The Hunger Games: Mockingjay Part One (574 screens) held up a cracking week 2 result with $5.77m off a $10,056 screen average. The film has now hit $21m domestically after 11 days of release and even though it fell 51% week on week, this puppy is a $30m+ picture in Aus now and should take the mantle as the highest grossing release of 2014. Thank the stars Hunger smacked it this weekend, too, as it kept all the locations it played in going (especially the arthouses and upscales – the limited release slate is an abject disaster of epic proportions this week). Go Katniss, Go!

Interstellar (419 screens) continues its solid performance, slipping 14% week on week, to take $1.651m for its 4th weekend in play. The film has ticked over $15.6m locally and on pro rata we’re well ahead of the States $149m gross as we sit on 10.47%. This will be the film that will cop the biggest bite out of it from Exodus: Gods and Kings but given how softly everything is performing, the film will certainly be able to hold sessions going into this weekend even though the screen average is a modest $3,941. Is ther $20m in the tank for Interstellar, Australia?

Nightcrawler (96 screens) opens with a solid $572,424 on a $5,963 screen average. A tighter release strategy and strong critical reaction worked in tandem to deliver that result. In the States Nightcrawler opened on 2,766 screens and grossed $10.44m. In comparison we went out on 3.47% of screens and hit a 5.48% pro rata. That’s a great result here on a soft opening comparison there. Expect this puppy to be around for a while yet! $2.5m is my hopeful finish!

Alexander & The Terrible, Horrible, No Good, Very Bad Day (222 screens) banked $440k over the weekend on sneaks (it would’ve played day sessions sat/sun) sporting a $1,981 screen average. Disney have been flogging this puppy all over TV ahead of its national release Thursday.

Fat Pizza Vs Housos (121 screens) bombs with $280,604 on a $2,319 screen average. My guess would be that the 50 screens in Sydney/NSW would have performed pretty well (delivering $5k+ screen averages) and the rest of the country was a disaster. This’ll be all over for $500k top end.

Serena (148 screens) went far too wide and, because if it, tanked terribly with $198,603. That’s a $1,342 screen average for the old romantic drama starring Jennifer Lawrence and Bradley Cooper that should’ve gone out on 50 prints top end, stayed in the metro upscales and earned exactly the same thing. The film hasn’t been received well by critics, either, but this is a case of spread the butter far too thin and cinemas only picking up the scraps.

Men, Women & Children (45 screens), even though it tops the limited release slate, tanks with $65,982. A screen average of $1,466 is a great indicator of the lack of audience for the film in a completely overcrowded market place. The think tanker of a flick just couldn’t get people to come along and bring our social media addiction into question! (Hehe, I say this as I write!) 

Women Who Flirt (10 screens) is the only sort o good news story in the limited performance this weekend as the Chinese film grossed $54,814 on a $5,481 screen average. 

Particle Fever (3 screens) opened with $7,315 on a $2,438 screen average.

A Thousand Times Goodnight (12 screens) tanked with $21,326 on a $1,777 screen average. 

Ungli (12 screens) tanked on $18,214 with a $1,518 screen average.

When The Queen Came To Town (23 screens) tanked royally with $5,170 on a $225 screen average.

The One I Love (3 screens) bombed with $3,209 on a $1,070 screen average.

Run Boy Run (2 screens) had a non existent opening as well with $2,245 on a $1,123 screen average.

Jimmy’s Hall (3 screens) was empty with $1,063 on a $354 screen average.

Royal Opera: I Due Forscari (9 screens) opened with $8,784 on a $976 screen average.

Think about all the ones whose screen averages fall below $2k, these puppies have all tanked, some because they went to wide, others because they couldn’t find an audience but all of them copped it because of overcrowding. And the affects go further than that. Have a look below at the limited release top ten and check out the drop offs of the hold overs, outside of Winter Sleep, everything is 50% and above which tells you that these films have been butchered to squeeze all this new content in. Add to that The Hunger Games, Nightcrawler and Interstellar playing in most all of the limited locations and you have this recipe for box office attrition en masse. The news doesn’t get any better, either, as this week we see another 9 titles coming into the market place, 7 of them expressly limited releases, all vying for space across limited screens. Is it me, or are we releasing too many films?

In Cinemas December 4, 2014 – Exodus: Gods and Kings, Alexander & The Terrible Horrible No Good Very Bad Day, Charlie’s Farm, Human Capital, The Captive, The Congress, The Green Prince, The Mystery of Happiness, Turkey Shoot 

Figures from MPDAA

Rank

Title

Box Office

Prints

Screen Avg

Life

Week No

% Diff WoW

1

The Hunger Games: Mockingjay Part One

$5,772,082

574

$10,056

$20,866,643

2

-51%

2

Interstellar

$1,651,094

419

$3,941

$15,619,923

4

-24%

3

Nightcrawler

$572,424

96

$5,963

$575,789

1

new

4

Let’s Be Cops

$472,831

231

$2,047

$3,676,956

3

-38%

5

Alexander And The Terrible, Horrible..

$439,821

222

$1,981

$494,062

P/V

new

6

Gone Girl

$313,252

150

$2,088

$27,112,391

9

-35%

7

My Old Lady

$312,178

116

$2,691

$1,636,827

3

-18%

8

Fat Pizza Vs Housos

$280,604

121

$2,319

$296,463

1

new

9

Fury

$204,311

125

$1,634

$9,244,161

6

-41%

10

Serena

$198,603

148

$1,342

$200,977

1

new

Limited

Rank

Title

Box Office

Prints

Screen Avg

Life

Week No

% Diff WoW

1

Men, Women & Children

$65,982

45

$1,466

$66,788

1

new

2

Women Who Flirt

$54,814

10

$5,481

$54,814

1

new

3

The Drop

$38,874

36

$1,080

$444,534

3

-62%

4

Human Capital

$23,179

1

$23,179

$60,331

P/V

new

5

The Dark Horse

$22,563

35

$645

$106,136

2

-58%

6

National Theatre Live: Frankenstein

$22,549

4

$5,637

$139,951

130

new

7

A Thousand Times Goodnight

$21,326

12

$1,777

$21,326

1

new

8

Winter Sleep

$21,119

7

$3,017

$140,709

3

-32%

9

Ungli

$18,214

12

$1,518

$18,214

1

new

10

Whiplash

$16,748

16

$1,047

$614,945

6

-49%