Oh TWILIGHT how thou hath given me years of such comedic pleasure… And in doing so you’ve also delivered a gargantuan box office to the globe. As BREAKING DAWN PART TWO finally disappears into the sunset (and hopefully Bella & Edward turn to ash as you do) let’s have a look see how the franchise has performed at the box office in both the United States and here in Australia.
RELEASE DATE STRATEGIES:
Global consistency has been a real key driver in TWILIGHT’s success and check out where they have all released, Australia mirrored release dates to the U.S. on all the titles bar the original entry.
TWILIGHT – NOVEMBER 21, 2008
NEW MOON – NOVEMBER 20, 2009
ECLIPSE – JUNE 30, 2010
BREAKING DAWN PART ONE – NOVEMBER 11, 2011
BREAKING DAWN PART TWO – NOVEMBER 15, 2012
TWILIGHT – DECEMBER 11, 2008
NEW MOON – NOVEMBER 19, 2009
ECLIPSE – JUNE 29, 2010
BREAKING DAWN PART ONE – NOVEMBER 10, 2011
BREAKING DAWN PART TWO – NOVEMBER 14, 2012
THE UNITED STATES OF BELLA HEADS
|United States||Opening Weekend||Total Gross||% Total|
|Breaking Dawn Part 1||$138,122,261||$281,287,133||20.68%|
|Breaking Dawn Part 2||$141,067,634||$289,206,000||21.26%|
FWAR!! A $1.36bn franchise there for SUMMIT ENTERTAINMENT. The strongest opening weekender (which is echoed globally) was NEW MOON with $142.8m.
The highest grossing entry was ECLIPSE, which surprised me I must say, but take a look at how close the lifetime grosses of all the sequels are – they are all within $20m of each other. TWILIGHT has been such a consistent earner in the U.S. and to deliver $1.36bn domestically is a cracking result not only for the independent studio SUMMIT ENTERTAINMENT but also for the business as a whole.
THE CULLEN NUTS OF AUSTRALIA
|Australia||Opening Weekend||Total Gross||% Total||Pro Rata|
|Breaking Dawn Part 1||$12,108,303||$28,839,989||19.17%||10.25%|
|Breaking Dawn Part 2||$12,490,775||$28,511,067||18.95%||9.86%|
A nice little $150m franchise result here in Australia is a cracking score for HOYTS DISTRIBUTION. This franchise re-established the independent distributor and check out those consistent opening weekends from the gargantuan NEW MOON @ $16m to the triple $12m+ scores of ECLIPSE, BREAKING DAWN 1 & BREAKING DAWN 2.
Not a single entry grossed under $22m here (they are all blockbusters) and, unlike the U.S., NEW MOON reigned as the highest grossing title in terms of life and opening weekend.
The other cracking news here is that the franchise as a whole has smashed pro rata expectations here coming in @ 11.06% or $14.388m more than its target. In fact the only title to under perform was BREAKING DAWN PART 2 which is only $409,533 off making pro rata.
THE TWILIGHT SAGA you’ve been so much fun & what a performer you are!
… I still think they should do one more where BLADE & BUFFY show up and slay all their asses!
Figures from MPDAA, BOX OFFICE MOJO, IBOE