U.S. Weekend Box Office Round Up Dec 21 – 23, 2012 (The Hobbit Stays On Top, Jack Reaches #2, This Is 40 Hits 3rd, The Guilt Trip Everyone Avoided, Zero Dark Thirty Soars, Amour & The Impossible Solid)

hobbit_an_unexpected_journey_ver35The lead in to Christmas this weekend saw Middle Earth dominate the box office for a 2nd week in a row. THE HOBBIT: AN UNEXPECTED JOURNEY took in another $36.7m, off 56.71% week on week, and brought its domestic haul to just shy of $150m. Not a bad effort for 10 days of trade! The film, running on 4,100 screens, grossed more than double its nearest competitor which is a man named..


Jack Reacher PosterJACK REACHER (3,352 screens) took out 2nd place with a $15.6m result. It’s a bit softer than expected given Friday’s performance which lined it up more in the $20m weekend range. On average Tom Cruise wide release vehicles take in around $21m+ for their opening weekend so this is just short of that but REACHER has opened stronger than ROCK OF AGES ($14.4m opening weekend, $38m life). Being this is the same release range as MISSION IMPOSSIBLE 4, which grossed $209m domestically, does JACK REACHER have the goods to get that high? From here not likely, this puppy is more in the $50m range. Deadline have reported that the suggested budget for the flick was $60m so if it doesn’t creep up over that I don’t know if we’ll see a JACK REACHER 2 anytime soon.

This Is 40THIS IS 40 (2,912 screens) came in 3rd with $12m. The sprawling comedy drama is the lowest grossing opening weekend of a Judd Apatow directed production ever (FUNNY PEOPLE – $22.7m, KNOCKED UP – $30.7m, THE 40 YEAR OLD VIRGIN – $21.4m) and although reviews are decidedly mixed for the 134 minute flick, it’s also the time of year where everything is pretty quiet before the holiday break. Can this recover? All nepotism aside (Leslie Mann is Judd’s wife and both their daughters have key roles) Is this more a result in line with the target audience? Would a guy or girl under the age of about 35 want to see a flick about being 40? I think this is headed for a $38m finish.

rise_of_the_guardians_ver123D RISE OF THE GUARDIANS (3,301 screens) holds 4th with $5.9m as it shapes up to cross $80m domestically today. It’s not the big bomb that everyone said it was and once Christmas comes and goes this little earner should get a 2nd wind and drive it up to the mid to high $90m’s.

LINCOLN (2,293 screens) softens a bit this weekend for 5th on a $5.6m gross bringing its haul to $116.7m and its on track to outgross HOOK this week ($119m) and become the 14th highest grossing film of Spielberg’s career and his 2nd highest grossing drama behind SAVING PRIVATE RYAN ($216.5m).

The Guilt Trip PosterTHE GUILT TRIP (2,431 screens) was a disaster on the weekend, opening to just $5.39m. The Barbra Streisand/Seth Rogen comedy got no cut through. On a screen average of $2,217 across an average of 18 sessions over the three days per theatre brings it to $123 per session or about 14 people. That makes it look pretty dire but on an opening weekend frame with headline cast, THE GUILT TRIP just couldn’t get out of the shadow of THIS IS 40. From here it’ll take all the magic in the world for the film to hit $20m life. This is Streisand’s lowest opening since NUTS in 1987 and Rogen’s since 50/50 ($8.4m).

Zero Dark Thirty PosterZERO DARK THIRTY (5 screens) smashed out the highest screen average in the country with $82k per theatre for a gross of $410k. Its almost 10 times THE HOBBIT’s $8910 screen average. What a cracking opening for the controversial flick. The film expands this coming weekend.

amour_ver2_xlgAMOUR (3 screens) took in $70.67k for its opening weekend with another strong $23k screen average. Michael Haneke’s multi-award winner (which is playing east and west coast only) is grossing stronger that his previous Palme D’Or Winner THE WHITE RIBBON ($19k screen average off 3 print release in 2009) and is miles in front of CACHE ($11,402 screen average in 2005). Considering the film is about an aged couple facing death – its a staggering result!

impossible_ver5THE IMPOSSIBLE (15 screens) opened to a healthy $138.7k this weekend giving a strong $9,250 screen average. The tsunami disaster pic, which grossed $52m in Spain (where director Juan Antonio Bayona is from), expands nationally on January 4, 2013.


Figures from Collider, Box Office Mojo & Deadline.

 Title Weekend Total
1.  The Hobbit $36,705,000 $149.8
2.  Jack Reacher $15,600,000 $15.6
3.  This is 40 $12,030,000 $12
4.  Rise of the Guardians $5,900,000 $79.6
5.  Lincoln $5,633,000 $116.7
6.  The Guilt Trip $5,390,000 $7.4
7.  Monsters, Inc. 3D $5,040,000 $6.5
8.  Skyfall $4,700,000 $279.9
9.  Life of Pi $3,800,000 $76.1
10.  Breaking Dawn Part 2 $2,600,000 $281.6