IGN reports that BREWERY OMMEGANG and HBO LICENSING are partnering up to produce uniquely theme flavoured beers which directly link into the series. The first of which relates to the March 31, 2013 launch of Season 3 in the U.S.
The inaugural beer, Iron Throne Blonde Ale, will launch nationally timed to the Season 3 premiere of the show. It will be available on draft and in 750ml bottles for the suggested retail price of $8.50 per bottle beginning mid to late March. This will be followed by the launch of another Game of Thrones-inspired beer in the Fall and two additional beers in subsequent seasons. – Matt Fowler, IGN