Well many of the Australian states are on School Holidays now so it’s time for the big fare to go rolling out into cinemas and this weeks no surprises top spot winner is 3D ICE AGE 4: CONTINENTAL DRIFT smashing its way to a $4.6m opening weekend. That’s a nice, nice, nice number for the picture and by the end of the week the film should have an $8m+ gross.
The biggest surprise in the number 2 winner TED, who’s only on paid previews and doesn’t officially open until Thursday. With a $4m haul for the 4 days the comedy blitzed the box office and was actually saturdays number 1 film. With exhibitors running all sessions on their sneaks – which generally doesn’t happen – the film captured the starved young adult market. This begs the question – if the film grossed the $4m in 3 days why didn’t Universal just open the film on June 28? The answer is our #3 position film SNOW WHITE & THE HUNTSMAN – the other Universal film… My guesses as to the reasons why TED didn’t release on Thursday is simply if you had 2 properties you were releasing for a period, why would you put them a week apart? The other one being – you just never know how a high concept comedy like TED is going to track – its a great litmus test and man did it pay dividends!! Should the opening weekend next week hold out – this could be a THE HANGOVER level MA Comedy box office!
SNOW WHITE AND THE HUNTSMAN, Universal’s other property, rallied strongly in week two to a $3.6m 4 day gross. The film should continue to perform solidly until 3D THE AMAZING SPIDER-MAN hits us on Wednesday – then the swords and webs will be drawn to see if they can both peacefully co-exist or will it turn into a box office bloodbath? Check back here thursday and I’ll let you know.
Disney/Pixars 3D BRAVE came in fourth to take in $1.8m which is a bit more than half of it’s opening weekend gross. It’s a bit of a blow when ICE AGE 4 does 2.5 times the business and now the game is on as the school holidays kick into full swing tomorrow – Can BRAVE weather the weekend beating and return triumphant?
On a limited front Madman’s A ROYAL AFFAIR has found ground and improved over its opening weekend to gross $180k this week off 24 prints. The Chinese fantasy 3D PAINTED SKIN: THE RESURRECTION did $100k of 7 prints, a solid if unremarkable result for a title that had loads of awareness online and in its homeland. POLISSE, the risky Israeli film about child sex offences police officers, failed to fire with a weekend gross of $29k off 9 prints.
1. 3D ICE AGE 4: CONTINENTAL DRIFT – Fox – Week 1 – $4.6m – cume $5.9m (forecast $25m)
2. TED – Uni – Sneaks – $4m – cume $4m (forecast $18m)
3. SNOW WHITE & THE HUNTSMAN – Uni – Week 2 – $3.6m – cume $12.2m (forecast $22m)
4. 3D BRAVE – Dis – Week 2 – $1.8m – cume $6.7m (forecast $14m)
5. 3D PROMETHEUS – Fox – Week 4 – $930k – cume $17m (forecast $18m)
6. THE THREE STOOGES – Fox – Week 1 – $530k – cume $770k (forecast $2.5m)
7. THAT’S MY BOY – Son – Week 3 – $394k – cume $3.5m (forecast $4.2m)
8. ROCK OF AGES – Rds – Week 3 – $365k – cume $3.2m (forecast $3.8m)
9. 3D MEN IN BLACK 3 – Son – Week 6 – $355k – cume $16.9m (forecast $17.5m)
10. A ROYAL AFFAIR – Mad – Week 2 – $180k – cume $426k (forecast $800k)
Figures from RENTRAK