With over 4.8 million rental downloads in the U.S., BRIDESMAIDS has taken the top spot of the all time highest grossing Video On Demand title. With over $29m US to date with ‘On Demand’ sales Bridesmaids has proven that this new money generator for films and is building like wildfire!
“The studio (Universal) estimated that through all digital platforms including internet video on demand, pay-per-view, hotel viewings, and electronic-sell-through transactions, Bridesmaidshas totaled more than seven million orders with grosses of $40 million domestically.” – Mike Fleming – Deadline.
The ever growing VOD market goes from strength to strength with internet services and broadband options improving worldwide and studios are starting to take notice. In recent times the Kevin Spacey Starrer MARGIN CALL went VOD day and date with cinema and proved a success and Mel Gibson’s GET THE GRINGO (Formerly known as HOW I SPENT MY SUMMER VACATION) looks to release directly on VOD and skip theatrical altogether in the states.