If you ever doubted how big the market for console gaming is in the world – let this thunderous result help sort you out! Activisions gold mine franchise ‘Call Of Duty’ newest entry ‘CALL OF DUTY: MODERN WARFARE 3’ has cracked $1 billion in unit sales in a record 16 days on the shelves. Activision announced the achievement last Monday and to put it in perspective, the highest grossing film of all time, AVATAR, took 17 days to crack the mighty $1b.
THE WRAP who announced this result, spoke with Bobby Kotick, CEO of Activision Blizzard (the games production house) and here’s what he had to say…
“Engagement of our Call of Duty audience continues to rise around the world,” said Bobby Kotick, CEO of Activision Blizzard. “‘Call of Duty’ as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences are now valuing interactive experiences over passive experiences.”
The Call of Duty Elite online service has registered six million players since its launch Nov. 8, and sold more than one million premium subscriptions, said Activision Publishing, Inc., a wholly-owned subsidiary of Activision Blizzard, Inc. The premium subscription services of Netflix, Hulu Plus, Sirius XM and Xbox LIVE each took a year to reach one million paid subscribers, Activision said.”
The bolded sentence is of particular significance to the entertainment world as it is so true and under-appreciated. Gaming is no longer a “geeky kid” option, it is a massive market and has all the same attributes as the film industry with one major plus – participant interactivity.
Congratulations to Activision, Blizzard and the team behind “Call Of Duty”.