You just can’t keep a good cat down and PUSS IN BOOTS proved it by taking the top spot at the box office for the 4 day weekend (Thurs-sun). Coming in at just on AUD$3m, the film narrowly beat out the WB multicaster romantic comedy NEW YEARS EVE with performed well above U.S. pro rata taking in AUD$2.8m. These are both very encouraging results in this territory considering the weeks leading into Christmas are generally a much softer box office earning period.
PUSS IN BOOTS released nationally on circa 270 screens and earned a$10,900 screen average. From here PUSS is set to charge to AUD$18m+ nationally. Cracker!
NEW YEARS EVE released on circa 230 screens and earned a $11,580 screen average. The film now looks poised to take in AUD$10m+ for its life in Aus cinemas. Which will be near double the U.S. pro rata result – a fantastic result!
This difference in screen averages, outside of the 40 print difference, can also be attributed to target audience, the NYE crowd are certainly female skew and 15+ which attracts a higher ticket price than PUSS whose major market is younger kids.
Figures sourced through MPDAA & IBOE.